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To help prevent the damage done by daily wear and tear, Dove Nutritive Solutions Daily Moisture Shampoo progressively nourishes hair, leaving it feeling healthier in the long run when used as part of a system with Dove Nutritive Solutions Daily Moisture Conditioner. After the very first wash, this moisturizing shampoo helps to nourish and protect your hair from daily aggressions, giving you silky, soft hair that’s up to 5x smoother when using system vs. non-conditioning shampoo. This Dove shampoo contains a unique formulation with Pro-Moisture Complex that smoothes and progressively nourishes hair deep inside. Even though you’ll notice you're looking smoother after the first wash, Dove Nutritive Solutions Daily Moisture Shampoo continues to nourish hair after each application, helping to give you the look and feel of healthier hair, wash after wash. The nourishing formula of this hair shampoo helps to form a shield around the hair fiber to protect it from daily damage, maintaining your hair’s natural balance without weighing it down. After one shower, you’ll feel that your hair is silky to the touch and easy to manage. Use this moisturizing shampoo alongside your favorite Dove hair care products to see great results, day after day. How to use: For help getting smooth hair, apply Dove Nutritive Solutions Daily Moisture Shampoo to wet hair, lather and rinse. For the best results, follow up with Dove Nutritive Solutions Daily Moisture Conditioner for soft and silky hair. Suitable for everyday use.