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• Dogs
• Grooming
• Pet Supplies
• Shampoos
• Shampoos & Conditioners
• Top Brands

Unleash the power of baking soda with Arm & Hammer™ grooming products. Arm & Hammer™ for Pets Brightening Dog Shampoo is specially formulated to bring luster and shine back to white and light colored coats. This shampoo gently and effectively whitens and brightens your pet's fur while keeping it nourished and soft with jojoba oil and cucumber extract. Baking soda particles dissolve and neutralizes odors and removes impurities for a deep clean. A light pineapple scent lightly rests on the coat after bathing for a sweet, fresh smelling dog. Free of sodium lauryl sulfate & parabens and pH balanced for dogs, this professional quality dog shampoo offers brightening of white fur, while protecting the sensitive moisture barrier of dog’s skin to help prevent continuous dryness and itch. This light dog shampoo is a great addition to your new dog supplies kit. Directions for Use: Thoroughly wet the dog's coat with warm water. Apply shampoo and work into a lather from the back of the ears to tail, being careful to avoid contact with eyes. Rinse well. For external use only. Safe for dogs 8 weeks of age and older. Avoid contact with eyes. Keep out of reach of children. Store in a cool, dry place. The trusted name in gentle, yet effective cleaning for the past 100 years, Arm & Hammer™ for Pets grooming products brings those same cleaning methods to our companion animals. Arm & Hammer™ continues to innovate with a wide variety of products aiming to make it easier than ever for pet parents to care for their canine companions. Be sure to check out our full line of pet grooming solutions, including shampoos, conditioners, waterless sprays, deodorizing sprays, de-shedding products, and even dental products. * Matousek JL Campbell KL A comparative review of cutaneous pH Vet Dermatology 2002.