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• Breakfast Cereal
• Cold Cereal
• Grocery & Gourmet Food
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About the Brand In the late 1800s at the Battle Creek Sanatorium, a combination hospital and health spa for the elite and famous, W.K. Kellogg, business manager, and his brother, Dr. John Harvey Kellogg, chief physician, were in the process of cooking some wheat for a type of granola when they were called away. When they returned, the wheat had become stale. They decided to force the tempered grain through the rollers anyway, and surprisingly, the grain did not come out in long sheets of dough. Instead each wheat berry was flattened and came out as a thin flake. This led to the formation of the Battle Creek Toasted Corn Flake Company in 1906, which eventually became Kellogg Company--changing the form of breakfast forever. The company that makes breakfast and snacks for millions began with only 44 employees. Today, Kellogg employs more than 25,000 people, manufactures in 17 countries, and sells its products in more than 180 countries. Kellogg is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, All-Bran, Special K, Mini-Wheats, Chips Deluxe, Sandies, Morningstar Farms, Famous Amos, and Kashi. Product Description Kellogg's Froot Loops Breakfast Cereal is colorful, fun, and offers bold fruity flavor like no other cereal can; Reach for a bowl of this healthy cereal in the morning, noon, or night; it's perfect for any moment that calls for a sweet, crispy bite From the Manufacturer You've heard that breakfast is the most important meal of the day: a good breakfast every morning assists with maintaining a healthy weight, helps ensure daily proper nutrition, and helps kids concentrate better in school. Since 1906, Kellogg's has provided delicious, ready-to-eat cereal to help families start their morning right. Kellogg's Froot Loops cereal is fortified with essential vitamins and minerals and contains no fat. Naturally fruit flavored, these colorful rings make a sweet and fruity start to the day. Serve Froot Loops with milk for even more nutrition; lactose-intolerant individuals can try them with calcium-enriched soy milk or rice milk. Prepackaged individual servings makes it easy to take this healthy, nutritious breakfast to the workplace or to school -- which means there's no excuse for missing breakfast!